Sewn-in labels and branded packaging
Customers see your brand from the box to the seam.
White label · Private label · D2C brands
White-label cushions and home textiles for D2C brands
Launch or extend a home line without building a workroom. We make custom and standard cushions, pillows and drapery under your brand, with your labels and packaging, photograph them for your listings, and ship straight to your customers.
Carried by more than 1,100 independent retailers in over 900 US cities, and featured in The Washington Post.
- No minimum order
- Made to order in 2–3 weeks
- Spec sheet before cutting
- Sunbrella x Fabrica Kraft tag
- Labels
- Your sewn-in labels
- Packaging
- Your branded packaging
- Fulfillment
- Dropship to your customers
- Minimum order
- None
Why Fabrica Kraft
Your brand on the outside, our workroom behind it
Product photography
We can supply images for your product pages so you can list new styles quickly.
Dropship to your customers
We ship each order directly to your customer, tracked and insured, so you don't need stock or a warehouse.
Made-to-measure as a feature
Offer custom sizes your competitors can't, built from an approved spec within ½ inch.
What we make
What brands put their name on
Outdoor cushions
Sunbrella chair, bench, chaise and deep seat cushions.
Sunbrella cushionsIndoor cushions
Window seat, bench and dining cushions in Warwick and velvet.
Custom cushionsThrow pillows
Covers or filled pillows in seasonal colourways.
Throw pillowsDrapery
Indoor, outdoor and sheer panels in standard and custom drops.
DraperyTowels and table linens
Bath towels and table runners to round out a range.
TowelsReplacement foam
Custom-cut foam as an add-on or standalone product.
Custom foamBuyer’s guide
How white-label production works
Setting up your range
Tell us the products, sizes and fabrics you want to offer. We build an approved spec sheet for each, which becomes the master for every order. Start small; there's no minimum.
Branding
Sewn-in labels, branded packaging and dropshipping to your customers, with no minimum order.
- Sewn-in labels with your logo
- Branded packaging or inserts
- Product photography for your listings
Send your artwork and we'll confirm what's needed before the first order.
Fulfillment and shipping
We dropship complete cushions to customers in the US, Canada, the UK and Australia, and covers worldwide. Standard shipping is free, tracked and insured. Production is 2–3 weeks per order for standard shapes and 5–6 weeks for custom shapes made from a template, so set your site's delivery promise to match.
Pricing and payment
Pricing is quoted per range and order size. A deposit starts production and the balance is due before shipping.
Quality and warranty
CertiPUR-US certified Lux seat foam, YKK zippers, genuine Sunbrella fabric, a 5-year fabric warranty and a 2-year workmanship warranty.
How it works
From your brief to your door
- 01
Send your brief
Sizes, quantities, fabric ideas and your deadline. Photos, drawings or old covers all work. We reply the same day during business hours.
- 02
Approve the spec and quote
You get a spec sheet with every dimension and option, plus a project quote. Nothing is cut until you sign off. Swatches are $7 each if you want to see the fabric first.
- 03
We make it
A deposit starts production, which takes 2–3 weeks for standard shapes, 5–6 weeks for custom shapes made from your template, and 8–12 weeks for Ultraleather and Gabriel. Rush production is available for standard shapes. If anything slips, you hear from us before the date, not after.
- 04
Delivered, tracked and insured
The balance is due before shipping. Every parcel is tracked and insured. Covers and foam may arrive separately, and foam needs 12–18 hours to expand once unpacked.
Materials
Choosing the right fabric
| Fabric | Best for | Indoor / outdoor | Lead time | Care |
|---|---|---|---|---|
| Sunbrella | Patios, pool decks, restaurant terraces, busy indoor seating | Both | 2–3 weeks | Machine washable, bleach-cleanable for mildew |
| Sunbrella Rain & marine | Cushions that stay out in the rain, boats, docks | Outdoor | 2–3 weeks | Waterproof; wipe clean |
| Sunbrella Horizon vinyl | Boats, splash zones, booths that get wiped down all day | Both | 2–3 weeks | Wipe with mild soap and water |
| Warwick | Lobbies, guest rooms, staged living rooms, designer residential | Indoor | 2–3 weeks | Vacuum, spot clean, annual professional clean |
| Velvet | Lounges, bars, banquettes with a richer look | Indoor | 2–3 weeks | Professional clean |
| Ultraleather | Restaurant booths, high-traffic seating, healthcare-adjacent spaces | Indoor | 8–12 weeks | Soap and water; disinfectant-friendly |
| Gabriel | Contract interiors and specified commercial projects | Indoor | 8–12 weeks | Vacuum, gentle spot clean |
Seat foam is our CertiPUR-US certified Lux foam (1.8 lb density, 50 lb ILD). Outdoor and marine cushions can use quick-draining Dryfast foam. For commercial spaces with fire-code requirements, ask us for the fabric maker's published flammability test results for the fabric you choose. Full cleaning steps are in our FAQs.
FAQ
Questions we get asked
Can't find your answer? Email business@fabricakraft.com or call +1 302-803-5171.
Is there a minimum order for white-label cushions?
No. You can launch with a small range and scale what sells.
Can you ship directly to my customers?
Yes. We dropship under your brand, with your packaging.
Do you provide product photos?
Yes. Product photography is part of the white-label service.
Can I offer custom sizes to my customers?
Yes. Custom sizing is one of the main reasons brands work with us.
How long does each order take?
2–3 weeks for standard shapes in in-stock fabrics, and 5–6 weeks for custom shapes made from a template. Rush production is available for standard shapes.
Can you use a fabric I source?
Yes. Confirm yardage with us first. Our fabric warranty doesn't cover customer-supplied fabric.
Can you make samples before we launch a range?
Yes. Order fabric swatches ($7 each, credited back on your order) and a sample cushion of each product to check fit, finish and labels before you go live.
Do you blind-ship to my customers?
Yes. We ship direct to your customers anywhere in the US with no Fabrica Kraft branding, promotional material or prices in the box, and we can use your labels and packaging. Covers and foam often arrive in separate parcels, so let your customers know to expect two boxes.
Can I start before my website is live?
Yes. There's no minimum order and no website requirement. Apply for a trade account with your business name and type (a Tax ID or EIN is optional), and start with single customer orders.
Who is responsible if my customer measures wrong?
We cut to the size on the order, within ±0.5 inch, and remake free if we're outside that or there's a defect. Cushions made to wrong measurements supplied by the customer can't be returned, so share our measuring guide and send us anything unusual to check before you order.
From the journal
Further reading
Start a project
Start your white-label range
Tell us about your brand and the products you want to launch. We reply with options and pricing, usually the same business day.
- business@fabricakraft.com
- +1 302-803-5171
- 8 The Green, Ste R, Dover, DE 19901
